In the wake of a record-breaking $2.8 billion fine on Alibaba for abusing a monopoly position in e-commerce, regulators have announced a fine on a somewhat smaller Chinese tech firm: the food delivery app Sherpa’s, or as it’s known to insiders, “Big English-Language, Shanghai-based Food Delivery.” Local market regulators announced a fine of about $180,000 Monday that went lightly viral for the depth of its antitrust reasoning.
What’s a market? Antitrust cases often hinge on defining a market—in fact, until Saturday it was an open question whether there was such a thing as the Chinese e-commerce market. Now we know that there is both a Chinese e-commerce market and an English-language Shanghai food delivery market.
Geeking out: In the Sherpa case, local antitrust regulator Shanghai Municipal Administration for Market Regulation (SMAMR) cited polls of foreign residents, app design, and the interior decorating of restaurants to prove that delivering food to foreigners in Shanghai is a discrete market, in a statement of 15,727 Chinese characters and seven charts, and jam-packed with economic formulas.
Details: Sherpa’s was fined RMB 1.2 million (around $178,500), or 3% of the company’s revenue in 2018, SMAMR said in a statement (in Chinese) on Monday. The fine was issued in December 2020, it said.
Context: China’s tech antitrust spree started in November as SAMR imposed antitrust-related fines on three acquisition deals involving Alibaba, Tencent, and parcel service SF Express, a move that legal experts described as the country’s first batch of antitrust enforcements against tech firms.
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